Every year, Victoria's Secret releases an aspirational multi-million dollar bra for the holidays. This announcement is followed by much press and hullabaloo, while everyday consumers like Pam the Teacher and Jane the Accountant roll their. . . READ FULL STORY

Eden & Eden, a hip San Francisco based retailer, just launched a super cute e-boutique at edenandeden.com with an easy to navigate interface. They carry lots of one of a kind home furnishings, jewelry, accessories and T-shirts. Fall for the. . . READ FULL STORY

L.A. Fashion Week has always held second candle to the more prestigious fashion weeks around the world: New York, Milan, London and Paris. After all, it's the city that gave Lauren Conrad carte blanche to create her unbelievably lame debut line!. . . READ FULL STORY