Taking Over: Ratings

Latino culture is a ratings smash

Earlier this year, Univision President Cesar Conde vowed to make Univision the #1 network in the country and it’s not a far-fetched goal (it’s already #3), thanks largely to telenovelas. Soaps like Univision’s Eva Luna and Soy tu Dueña and Telemundo’s La Reina del Sur attracted so many viewers that they beat their English-language competition and at times beat all of English-language prime time. They are the biggest moneymakers for networks that are challenging the boob tube status quo. 

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About this author

Miranda Noland,

Miranda Noland is the Senior Photo Editor for Latina.com. She handles all the photo needs for the site and occasionally writes a thing or two. Growing up in a small town in Missouri, she collected (and hoarded) magazines and dreamed of working at one someday. She studied art and design at Drury University and moved to New York City after graduating. She loves being an aunt to her two nephews and has recently moved to be closer to them. She's a pop culture junkie who watches way too much television, and she still hoards magazines.