Well this is adorable! Target, yes the store you go to for towels and end up leaving with a potted plant and slip-n-slide, has launched a new baby ad campaign. With the tagline "The Adventure Begins Here," the ad features real familes and encourages celebrating those everyday parenting adventures -- from a successful swaddle to a splashy bath time.

Set to the lullaby "Clap Your Hands," sung by 16-year-old Paulina Cerrilla from Season 3 of The Voice, the ad is the first of its kind for target, as it's bilingual! The song features both English and Spanish lyrics.

Toilet paper, affordable baby clothing, cat food, protein-shake mix, Hot Pockets—all these things and more are commonly found under the Target bull’s eye. However, with their shelves now exclusively stocking mega makeup brands like Sonia Kashuk, Australian and British imports like NP by Napoleon Perdis and JK Jemma Kid, and fantastic stand-bys like the amazing Olay Profesional Pro-X collection, Target is now making a new mark in the beauty industry.

Starting now and every Friday, we're giving you tips on where to shop when you're not stuck with those pesky weekday duties...as if you needed any more encouragement to splurge on the weekends! But hey, we all deserve a little retail therapy sometimes, no crees?