Jennifer Lopez in Maid in Manhattan
Study Claims Latinos Are Most Affected By Ethnic Stereotypes
By Sugey Palomares | 08/22/2012 - 19:00

We all know ethnic stereotypes carry be quite negative, but a new study claims that the stereotypical Latino roles of maids, sexy vixens, and criminals we see in Hollywood may play a huge role in how the mass population views Latinos.


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Eugenio Derbez
EXCLUSIVE: ‘Jack and Jill’ Star Eugenio Derbez: “I Feel Proud To Be Playing A Mexican Gardener”
By Lee Hernandez | 11/11/2011 - 13:05

In the new gender-bending Adam Sandler comedy Jack and Jill (opening in theaters nationwide today), Mexican actor Eugenio Derbez plays a gardener named Felipe. And while some Latinos might take issue with yet another Latino playing "the help," in a Hollywood movie (gardeners, maids, cooks, etc)—Derbez says there's nothing wrong with playing a gardener. “People are never happy,” says the 49-year-old comedian.


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EXCLUSIVE: Lana Parrilla
EXCLUSIVE: ‘Once Upon A Time’ Star Lana Parrilla Says Hollywood Told Her: "You Don't Look Latina Enough"
By Lee Hernandez | 10/17/2011 - 15:07

Half-Puerto Rican actress Lana Parrilla has one of the most exciting roles on TV this fall—the part of the evil queen in ABC's fantastic new drama, Once Upon A Time (premiering Sunday, Oct. 23rd at 8/7c). But Lana's highly coveted new role is one she may not have gotten—if she hadn't made the drastic decision to chop off her long locks a few years ago. 


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Racial Stereotypes in Advertising are Alive and Well
Racial Stereotypes in Advertising are Alive and Well
By Grace Bastidas | 08/03/2011 - 16:00

A new ad campaign for the New York International Latino Film Festival makes fun of Latino stereotypes in an effort to draw attention to the many clichés about Latinos in the movies. One ad features a chart with the varying roles Latinas have played in films, with “maid” beating out such categories as surgeon and judge.

But while the film fest is attempting to create dialogue about these tired Latino depictions, other companies just keep on propagating them. Here’s a sampling:

Summer’s Eve Says Latinas are Easy


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Summer's Eve Needs to Cleanse their Racist Ad Campaign
Summer's Eve Needs to Cleanse their Racist Ad Campaign
By Stacey Rivera | 07/21/2011 - 12:07

I am a Latina. Puerto Rican. I was born and raised in New York. I went to college. I have a job and a son. I have never in my life said “Ay yay yay”.

I don’t speak Spanish, and neither does my va-jay-jay!

When are advertising executives going to get it?


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The State of Our Latino Unions
The State of Our Latino Unions
By Franziska Castillo | 07/19/2011 - 12:09

You know that normal Latino family you see on TV commercials—a 30-something, dark-haired couple with a station wagon and two kids who look just like them? Turns out they’re about as real a reflection of today’s Latino marriages as Carmen Miranda’s fruit hat is of our fashion.

In truth, a quiet revolution is transforming the state of Latino unions. We’re marrying—or choosing not to marry—in completely different ways than our grandparents did.


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Sara Ramirez
Do the Emmy Awards Only Reward Latina Stereotypes?
By Lee Hernandez | 07/14/2011 - 13:27

When nominations for the 63rd Annual Primetime Emmy Awards were announced this morning, we were elated to hear Sofia Vergara’s name among the nominees. The Colombian actress—a scene-stealer on ABC’s Modern Family—received her second consecutive Outstanding Supporting Actress nomination for her work on the hit comedy.


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Does Sofia Vergara Exaggerate Her Accent?
Does Sofia Vergara Exaggerate Her Accent?
By Mariela Rosario | 02/18/2011 - 12:45

We love Sofia Vergara, but every now and then, it gets a little under our skin how she seems to embrace some stereotypes about us Latinas. Don't get us wrong, we love being sexy and love our families and are protective of our children, much the way her character Gloria Pritchett does on the ABC hit Modern Family.


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Latinas Stereotyped as "Cleaners" by Clorox Press Release
By Stacey Rivera | 11/19/2010 - 14:40

Clorox released a press release this week explaining the findings of a study by Garcia Research (commissioned and paid for by Clorox) that finds that, for Latinas, “cleaning is a rite of passage, taught by mothers and grandmothers and meant to influence present-day routines and brand choices.” Huh?

The study goes on to claim:


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Is Marco Rubio Latino Enough?
Is Marco Rubio Latino Enough?
By Mariela Rosario | 11/15/2010 - 15:30

When we saw this editorial in the Washington Times by Mario Salazar, just the headline was enough to turn us off: Marco Rubio: Latino or Not? It reminded us of all of our readers who have told us that other Latinos made them feel bad about themselves and who they are.


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