By Grace Bastidas | 08/03/2011 - 16:00
A new ad campaign for the New York International Latino Film Festival makes fun of Latino stereotypes in an effort to draw attention to the many clichés about Latinos in the movies. One ad features a chart with the varying roles Latinas have played in films, with “maid” beating out such categories as surgeon and judge.
But while the film fest is attempting to create dialogue about these tired Latino depictions, other companies just keep on propagating them. Here’s a sampling:
Summer’s Eve Says Latinas are Easy
By Stacey Rivera | 07/21/2011 - 12:07
I am a Latina. Puerto Rican. I was born and raised in New York. I went to college. I have a job and a son. I have never in my life said “Ay yay yay”.
I don’t speak Spanish, and neither does my va-jay-jay!
When are advertising executives going to get it?
By Franziska Castillo | 07/19/2011 - 12:09
You know that normal Latino family you see on TV commercials—a 30-something, dark-haired couple with a station wagon and two kids who look just like them? Turns out they’re about as real a reflection of today’s Latino marriages as Carmen Miranda’s fruit hat is of our fashion.
In truth, a quiet revolution is transforming the state of Latino unions. We’re marrying—or choosing not to marry—in completely different ways than our grandparents did.
By Lee Hernandez | 07/14/2011 - 13:27
When nominations for the 63rd Annual Primetime Emmy Awards were announced this morning, we were elated to hear Sofia Vergara’s name among the nominees. The Colombian actress—a scene-stealer on ABC’s Modern Family—received her second consecutive Outstanding Supporting Actress nomination for her work on the hit comedy.
By Mariela Rosario | 02/18/2011 - 12:45
We love Sofia Vergara, but every now and then, it gets a little under our skin how she seems to embrace some stereotypes about us Latinas. Don't get us wrong, we love being sexy and love our families and are protective of our children, much the way her character Gloria Pritchett does on the ABC hit Modern Family.
By Stacey Rivera | 11/19/2010 - 14:40
Clorox released a press release this week explaining the findings of a study by Garcia Research (commissioned and paid for by Clorox) that finds that, for Latinas, “cleaning is a rite of passage, taught by mothers and grandmothers and meant to influence present-day routines and brand choices.” Huh?
The study goes on to claim:
By Mariela Rosario | 11/15/2010 - 15:30
When we saw this editorial in the Washington Times by Mario Salazar, just the headline was enough to turn us off: Marco Rubio: Latino or Not? It reminded us of all of our readers who have told us that other Latinos made them feel bad about themselves and who they are.
By Mariela Rosario | 02/25/2010 - 18:30
Let me start off by saying I have loved me some George Lopez over the years. His sitcom (The George Lopez Show) was a breath of fresh air. Finally, a (sort of) normal, middle class Latino family was showcased on national television without a cholo, drug dealer, maid, single mother or gangbanger in sight!