Branding Boom
The Latina Branding Boom
By Mariela Rosario | 09/07/2011 - 12:15

One overriding trend we've spotted among our Latina celebs has been a huge branding boom!

From Selena Gomez's clothing line for Kmart to Eva Mendes's home line for Macy's to J.Lo (the star who started it all) landing a historic branding deal with Kohl's—our girls expanded their empires at a break-neck pace in 2010.

In case you missed this phenomenon, check out our round-up of Latina moguls and moguls-in-the-making.


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WATCH: Behind the Scenes with Eva Longoria & George Lopez for the ALMA Awards
WATCH: Behind the Scenes with Eva Longoria & George Lopez for the ALMA Awards
By Mariela Rosario | 09/06/2011 - 20:14

Eva Longoria and George Lopez got together recently to film promotional spots for the upcoming ALMA awards and we got our hands on the behind the scenes video from our partners at Celestrellas.

Christina Aguilera, Selena Gomez Lead 2011 ALMA Award Nominations


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Eva Longoria on ALMA Awards
Eva Longoria Dishes on the Upcoming ALMA Awards
By Amaris Castillo | 09/02/2011 - 11:20

Eva Longoria is extremely giddy about the 2011 National Council of La Raza (NCLR) ALMA Awards. And why wouldn’t she be? The Mexican American star of Desperate Housewives is not only co-hosting the awards ceremony this year, but she’s also a longtime executive producer for the show.


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Eva Longoria Lines Up a TON of Work After ‘Desperate Housewives’
By Amaris Castillo | 08/29/2011 - 10:30

Eva Longoria might be sad about her hit show Desperate Housewives coming to an end this year, but the 36-year-old Mexican American actress will not be unemployed for long. Variety reports that Longoria already has four film projects lined up like dominoes, two of which she’ll also produce!


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Star Tracker: Eva Longoria
Star Tracker: Selena Gomez, Eva Longoria, Bruno Mars, and more!
By Amaris Castillo | 08/24/2011 - 13:45

Eva Longoria and Khloe Kardashian shared a double date with their honeys after big sis Kim's wedding.  The Desperate Housewives star and her boyfriend, singer/song-writer Eduardo Cruz (Penelope Cruz’s little brother), met up with the reality television stars a


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Eva Longoria's Hair at Kim Kardashian's Wedding
How to Get Eva Longoria's Hair at Kim Kardashian's Wedding
By Kate Sandoval | 08/22/2011 - 18:57

Bride Kim Kardashian wasn’t the only one who opted for a dramatic bun for the Kardashian-Humphries wedding day on Saturday. Eva Longoria—spotted in the audience in this quick wedding video (pause it at 0:22 seconds to see a glimpse of her)—also has an oversized bun hairstyle!

New ‘Do Every Day: Eva Longoria’s Pulled Back Style


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Star Tracker: Demi Lovato, Alejandro Sanz, Felipe Calderon and more!
Star Tracker: Demi Lovato, Alejandro Sanz, and Bella Thorne
By Amaris Castillo | 08/22/2011 - 16:31

— The wedding between Kim Kardashian and Kris Humphries this weekend was nothing short of a star-studded affair.  Among the invited guests were Desperate Housewives star Eva Longoria, Jennifer Lopez, Demi Lovato, and La La Anthony.  Anthony spoke to us last week about her best friend’s


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Star Tracker: Naya Rivera, Eva Longoria, William Levy and more!
Star Tracker: Naya Rivera, Eva Longoria, William Levy and more!
By Amaris Castillo | 08/18/2011 - 14:00

—Eva Longoria and Mario Lopez were spotted shooting his new reality television series, H8R, recently. The show, which premieres September 14 on the CW, features celebrities confronting everyday people who don't like them.  But we can't imagine anyone hating on Eva!


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George Lopez & Eva Longoria on the Alma Awards
George Lopez & Eva Longoria Talk ALMA Awards
By Amaris Castillo | 08/16/2011 - 17:30

Despite both Eva Longoria and George Lopez’s shows reaching their end this year (Desperate Housewives and Lopez Tonight respectively), both stars’ schedules remain as busy as ever.


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