Racial Stereotypes in Advertising are Alive and Well
Racial Stereotypes in Advertising are Alive and Well
By Grace Bastidas | 08/03/2011 - 16:00

A new ad campaign for the New York International Latino Film Festival makes fun of Latino stereotypes in an effort to draw attention to the many clichés about Latinos in the movies. One ad features a chart with the varying roles Latinas have played in films, with “maid” beating out such categories as surgeon and judge.

But while the film fest is attempting to create dialogue about these tired Latino depictions, other companies just keep on propagating them. Here’s a sampling:

Summer’s Eve Says Latinas are Easy


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Latinas Stereotyped as "Cleaners" by Clorox Press Release
By Stacey Rivera | 11/19/2010 - 14:40

Clorox released a press release this week explaining the findings of a study by Garcia Research (commissioned and paid for by Clorox) that finds that, for Latinas, “cleaning is a rite of passage, taught by mothers and grandmothers and meant to influence present-day routines and brand choices.” Huh?

The study goes on to claim:


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