Snow Tha Product

Snow Tha Product

Straight Outta: San Diego

Roots: Mexican

Download: The Rest Comes Later mixtape

Why She’s The One: “I’m known as a talented rapper and technically one of the best,” says the artist who serves up rapid-fire rhymes on feisty tracks like “Cookie Cutter Bitches” and “Holy Shit.” Born Claudia Alexandra Feliciano to undocumented Mexican immigrants, she was dubbed Snow because of her light complexion, which led some fans to mistake her for Caucasian. “I always hear people say, ‘It shouldn’t have anything to do with race,’ but it does. I’ve literally been told, ‘I liked you better when [I thought you] were white,” she says. “How do you respond to that? There’s still no Latin rappers that are topping the charts. Even though we’ve been there from the beginning of hip-hop.” Moving forward she’s determined to stake out her own territory as an artist without limitations. “I don’t have to prove myself any more,” she says. “Now I want to slow down and write some good songs. I’m getting more into songwriting for the average listener and not just for super-big rap fans.”

Next Up: Her EP

Checking For: Niña Dioz 

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About this author

Jesus Trivino,

Born and raised in Brooklyn, NY, Jesús Triviño Alarcón began his professional journalism career at Vibe. At 25, he became editor-in-chief of Fuego, the first national English language Latino men’s magazine, and served as senior editor for Scratch, a magazine dedicated to hip-hop producers and DJs. Since then he has guided the editorial direction for MyNuvoTV.com, the online component of the Latino lifestyle cable network, and BET.com's music shows and specials including 106 & Park. Additionally, he has written and reported for the NY Daily News, SLAM, The Source, XXL, Inked, SOHH.com, People.com, Essence.com, and many more. In his 13-year career he’s interviewed countless celebrities including Carmelo Anthony, Demi Lovato, Marc Anthony, Rosario Dawson, Willie Colón, Jay-Z, Nas, Jessica Alba, John Leguizamo, 50 Cent, Kanye West, among others. Today, as Latina’s Entertainment Editor he’s constantly thinking WWJD—What Would Juanes Do? Follow me on Instagram @JesusTalks and Twitter @JesusTalkz.