Pop Culture: Taco Bell

The Taco Bell Dog
Talk about a dog with plenty of advertising power! In September 1997, Taco Bell used a Chihuahua as its mascot in its advertisements. Depicted as a Mexican revolutionary wearing a beret or as a bandido wearing a sombrero, the dog was made to speak through special effects, uttering the iconic catchphrase "¡Yo quiero Taco Bell!" ("I want Taco Bell!"). The advertisements became so popular that toy figures of the dog were produced, and "Yo quiero (X)" became an instantly recognized piece of popular culture. In July 2001, Taco Bell ended the Chihuahua advertisements, but not before he’d made his way into our corazones!

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About this author

Miranda Noland,

Miranda Noland is the Senior Photo Editor for Latina.com. She handles all the photo needs for the site and occasionally writes a thing or two. Growing up in a small town in Missouri, she collected (and hoarded) magazines and dreamed of working at one someday. She studied art and design at Drury University and moved to New York City after graduating. She loves being an aunt to her two nephews and has recently moved to be closer to them. She's a pop culture junkie who watches way too much television, and she still hoards magazines.