NAHJ Demands Apology From MSNBC For Cinco De Mayo Segment

The National Association of Hispanic Journalists released a statement demanding MSNBC apologize for a stereotypical segment they posted on Cinco De Mayo.

"This is simply the worst example I have seen of a discriminatory stereotypical portrayal of any community by any media," the statement read. "The fact that this was done by a news organization is abominable. This wasn't a chance occurrence. This was a planned segment where many decision makers at MSNBC's Way Too Early program agreed on the content and execution which concluded on what was seen nationwide."

The sketch in question featured Way Too Early hosts Thomas Roberts and Louis Burgdorf stereotyping Mexican culture as they celebrated Cinco De Mayo in sombreros while guzzling tequila and playing maracas.

"It feeds to the ignorant misconceptions of a rich and proud people who unfortunately are too often portrayed as caricatures to be scoffed at," NAHJ said in the statement. "The National Association of Hispanic Journalists (NAHJ) denounces the actions taken by the MSNBC journalists for their capricious actions, lack of judgment, insensitivity and attack of the Mexican community."

Hugo Balta, the president of NAHJ, continues, "I would like to take Louis Burgdorf to Los Angeles county, San Antonio, Chicago or any of the dozens of Mexican neighborhoods in the U.S. as well as Puebla, Mexico City or Guadalajara to try to find the ridiculous character he so enthusiastically depicted. Who he would find is a celebrated people known for their work ethic, rich history, proud culture and resiliency which few others can contest."

The associations ends by demanding a public apology from MSNBC leadership. 

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About this author1

Cristina Arreola, Editorial Assistant

Originally from El Paso, Texas, Cristina earned her degree at the Medill School of Journalism at Northwestern University before moving to BrooklynNew York. In her downtime, you can usually find her scouring the city for the most authentic Mexican food (still looking...), scaring herself silly watching horror movies, or baking her favorite sweets. You can follow her on Twitter at @c_arreola

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