Break out the limes! Justin Timberlake is entering the celebrity liquor world, and doing so with a punch: by partnering with Sauza Tequila on a super-premium line called Sauza 901. Named for Timberlake's hometown area code of Memphis, Tennessee (and a nod to the time of night when things start to get going...), this tequila line will deliver a smooth, unique taste.
“My love for tequila began a few years ago after I visited the tequila heartland of Jalisco, Mexico, and saw the passion and craftsmanship that goes into every bottle,” Timberlake said in a release. “That trip inspired me to create 901, and I’m thrilled to partner with Sauza so we can continue to bring the world 901."
Sauza 901 will be available on shelves early 2014, and will retail at $29.99. The brand will also be present at his world tour, with a Sauza 901 bar at every show.
“Justin Timberlake is a creative powerhouse, and we couldn’t be more excited to join forces for this long-term partnership on Sauza 901,” said Bill Newlands, President North America, Beam Inc.
All we can say is, salud!