J. Alvarez is all about next gen. Next gen media, next gen music, heck, even next gen eyewear. The Puerto Rico-born, Dominican reggaetonero's music is on full display in his latest album, De Camino Pa’ La Cima (On the Way to the Top), which hit no. 2 on the Latin Billboard charts. Here, we ask “La Pregunta” artist a couple of our own questions.
Have you enjoyed your time in New York City during this promo tour?
I’m impressed with New York. I’d say that this would be one of the cities in the U.S. where without doing promos they already had contracts for us. The way they receive me in the media, with an impressive amount of respect, I love it.
You’re a dominicano born in Puerto Rico doing reggaeton.
Yep. I would say that when Dominicans find out, they receive me with more affection. I’m one of them. It’s like having two houses. Born in PR with Dominican blood, that’s a blessing. It’s like if you have your family, your wife, and when you argue and all that, you have two houses so have an advantage. You have a place to flee. If I didn’t live in Puerto Rico, I’d live in DR. I have two homes.
How would you describe the current state of reggaeton?
It’s evolved musically. It’s music that you can listen to the whole album, if you go on a trip from New York to Washington, you can go listening to the entire album and you don’t have to change it, because it adapts to any situation. Any situation, in the club, the car, at lunch, that’s the kind of music I make, music that can penetrate any environment.
You became famous in your late 20s. Are you better for it?
Yeah, of course, because you’re more mature. It’s not easy to adapt to fame at 19, 20 years old because you’re immature and you might allow yourself to do things you’d never do. That’s why you hear a lot of artists after they mature say they’ll never go through the things they went through when they were younger. It happened with Tego [Calderon] too, he made it in his 30s and he has his life made, he has his properties, his savings. And at the end of the day that’s all you want, have your savings and be able to live off your music for all eternity until God comes for us.
Like a lot of artists now, you’ve used social media to broaden your fan base.
That was the boom of J. Alvarez. I’m almost always talking to my fans, people asking me things; I’m always paying attention to the phone. I post photos all the time so people know what we’re doing and so that energy doesn’t go away and that curiosity about what I’m doing.