'Paranormal Activity: The Marked Ones' Fails to Captivate Latino Audience

The latest installment in the Paranormal Activity movie franchise, Paranormal Activity: The Marked Ones, debuted at #2 with $18.2 million this weekend.

But while it landed in one of the top five spots, according to Variety, the Hispanic-targeted film saw the lowest opening ever since the franchise kicked off with its first film in 2007.

Paramount -- the studio behind the Paranormal films -- estimated that Latinos accounted for 11 percent of the domestic ticket sales of the first film, and with Latinos making up 17 percent of the U.S. population, they figured a film targeted specifically towards Hispanic would generate even more interest and sales.

The Marked Ones featured Hispanic actors and some Spanish dialogue in order to appeal to Latino movie audiences, but was the Hispanic population actually made aware of this? And if so, why did the movie do so poorly in comparison to its predecessors?

There is no immediate answer, but according to Paramount Vice Chairman Rob Moore, this opening is still a strong win for the film.

“What you saw from this performance is that the film still had universal interest with an additional pop in the Southwest United States,” Moore told Variety. “It’s certainly a spectacular start internationally, as well as for a film with this budget.”

Tell us: Did you go see Paranormal Activity: The Marked Ones this weekend? Do you plan on seeing it soon?

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