Mountain Dew, David Guetta Videos Mask Racism Against Mexicans and Blacks as Creativity

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Like Tyler, Guetta, the French crossover EDM artist, took to racial stereotypes to highlight his, ahem, creativity. In his new video for “Play Hard,” featuring Ne-Yo and Akon, the French born DJ employs almost every Mexican stereotype in the book—tatted cholos, a dancing hoochie mama, faux drug deals, over-sexualized pageant queens, an abuela wearing a luchador mask, big cowboy hats and pointy boots. Hey, Guetta you missed the Mexican jumping beans, coke-sniffing dealers, border jumpers and dramatic telenovela actors.
When the Mexican DJs of 3BallMTY feature a pointy boot dance off in the video for their hit single "Intentalo," it’s an homage to their culture; when a French DJ adds it to a montage of stereotypical images, it’s misguided and hurtful. Perhaps, 3BallMTY should do a remix video for “Play Hard” featuring French stereotypes — mimes, baguettes, snotty waiters and loose maids. They wouldn’t, though, because they would alienate their French fans. Clearly, Guetta doesn’t mind losing a few Latino ones.
Watch the David Guetta “Play Hard” video below and let us know what you think in the comments section:

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About this author

Jesus Trivino,

Born and raised in Brooklyn, NY, Jesús Triviño Alarcón began his professional journalism career at Vibe. At 25, he became editor-in-chief of Fuego, the first national English language Latino men’s magazine, and served as senior editor for Scratch, a magazine dedicated to hip-hop producers and DJs. Since then he has guided the editorial direction for, the online component of the Latino lifestyle cable network, and's music shows and specials including 106 & Park. Additionally, he has written and reported for the NY Daily News, SLAM, The Source, XXL, Inked,,,, and many more. In his 16-year career he’s interviewed countless celebrities including Bruno Mars, Carmelo Anthony, Demi Lovato, Marc Anthony, Rosario Dawson, Willie Colón, Jay-Z, Nas, Jessica Alba, John Leguizamo, 50 Cent, Kanye West, among others. Today, as Latina’s Entertainment Director he’s constantly thinking WWJD—What Would Juanes Do? Follow him on Instagram @JesusTalks and Twitter @JesusTalkz.

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