machismo

Machismo
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New Ad Campaigns Take Aim at Machismo in Latin America

By Mariela Rosario | 02/17/2011 - 19:55 | 0 Comments

New ad campaigns sweeping across Latin America are taking on a centuries-old code of machismo propulgated by outdated ideas of male and female power dynamics.

First, Chile launched a campaign that declared, "Maricón, el que maltrata a una mujer." Watch the PSA below:

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