How the Latina Vote Can Sway the Presidential Election

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Latinas are powerful, with our vote weighty enough to influence the November election in a big way.

MORE: 9 Things to Know About the Latino Vote

According to a study by the City University of New York and commissioned by CNN, Latinas have voted in greater proportions than Latinos in every presidential election since 1992, accounting for as much as 55 percent of the Latinx vote in this period.

"The women, they work so hard, and I think they put more attention [on voting]," Margarita Montañez, a Mexican-American mother of six who migrated to the U.S. in 1970, told CNN. She add that women in Latinx homes are often also the heads of households and manage family finances and discussions on politics.

With so much power, it's no surprise that the same study found a growing trend among Latino voting mobilization groups and efforts aimed at increasing the number of Latinas taking to the voting booths.

And it’s working.  

Latinas register to vote in greater numbers than their male counterparts, comprising a margin of nearly 10% more from 1992 to 2012.

"Numbers-wise, it's a very important voting bloc," political analyst Hernan Molina told the news outlet. "But they also take voting very seriously. They want to make sure that they elect the next president, the next candidate, because they want to make sure that that person represents their values."

PLUS: 6 Celebrities on Why Latino Youth Must Register to Vote

Check out the full study.

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About this author

Raquel Reichard, Politics & Culture Editor

Raquel is the Politics & Culture Editor and Latina magazine, writing on all things policy, social justice, cultura and health. Formerly at millennial news site Mic, Raquel's work can also be found at the New York TimesCosmo for Latinas, the Washington Post, the Independent and more. A proud NuyoFloRican chonga, when Raquel's not talking Latina feminism, racial justice, the "x" in Latinx or the prison industrial complex, she's going on and on about the Puerto Rican diaspora in Orlando, Fla. Follow her on TwitterInstagram and Snapchat at @RaquelReichard.


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