Clinton Campaign Launches 'Latinos for Hillary' During Hispanic Heritage Month

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When it comes to the 2016 presidential race, a recent poll puts Hillary Clinton ahead with Latino voters. But popularity isn't stopping the leading Democratic candidate from engaging with the community even more.

MORE: 5 Latinas Behind the 2016 Presidential Candidates

On Thursday, the campaign launched "Latinos for Hillary," a series of events that will kick off during Hispanic Heritage Month. The first one will take place on Oct. 15 in San Antonia, Texas, but the campaign said there will be many Latino house parties – you read that right – during the first Democratic debate on Oct. 13.

What else can you expect from Latinos for Hillary? According to NBC News, Clinton will beef up interviews with Latino media. On Friday, she’ll be speaking with Telemundo's Maria Celeste Arraras in Miami. She’ll also be talking at next week’s Congressional Hispanic Conference Institute’s annual awards gala.

Clinton won’t be the only one doing the chatting, either. The news outlet also reports that Latino celebs, elected officials and community leaders will begin announcing their public support of the former Secretary of State.

"Latino voters loved President Clinton, loved her as first lady and as secretary of state," said political strategist Lorena Chambers. "All of her initiatives will reintroduce her as a presidential candidate and will expand her support above and beyond name recognition."

She’s not so far off. According to an NBC/Wall Street Journal poll released this week, 53 percent of Latinos have a positive view of Clinton, with just 21 percent holding a negative perception of the politician.

PLUS: WATCH: Hillary Clinton Dances to J.Lo's "Let's Get Loud — and it's Amazing

Clinton’s "Latinos for Hillary" initiative isn’t new for the campaign. In September, they announced "Women for Hillary," pledging to not sideline women’s issues.  

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About this author

Raquel Reichard, Politics & Culture Editor

Raquel is the Politics & Culture Editor and Latina magazine, writing on all things policy, social justice, cultura and health. Formerly at millennial news site Mic, Raquel's work can also be found at the New York TimesCosmo for Latinas, the Washington Post, the Independent and more. A proud NuyoFloRican chonga, when Raquel's not talking Latina feminism, racial justice, the "x" in Latinx or the prison industrial complex, she's going on and on about the Puerto Rican diaspora in Orlando, Fla. Follow her on TwitterInstagram and Snapchat at @RaquelReichard.


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