WATCH: This is What 86 Lumber's Superbowl Commercial on Immigration Really Supports

The Super Bowl is usually a time where all Americans can kick back and enjoy the game, snacks and of course the commercials. But even the ads in 2017 are reflecting how messed up the world is.

READ: Trump's Drafts Show He May Have More Anti-Immigrant Executive Orders On the Way

Lumber 84 had a 90-second Super Bowl ad starring a Mexican mother-daughter duo on their way to the United States. The commercial shows them travelling far and wide across the nation. The end of the commercial invites you to watch the rest of the commercial on the website. The reason why? The two come to the border only to arrive at our worst nightmare — the infamous Trump border wall. 

FOX wouldn't allow them to show the wall, saying it would be too controversial.

"Ignoring the border wall and the conversation around immigration that's taking place in the media and at every kitchen table in America just didn't seem right," said Rob Shapiro, the chief client officer at Brunne, the agency that worked with 84 Lumber on the ad. "If everyone else is trying to avoid controversy, isn't that the time when brands should take a stand for what they believe in?"

The end of the commercial has a seemingly happy ending, showing the mother and daughter walking through huge doors in the middle of the wall as the screen shifts to the words, "The will to succeed is always welcome here."

While initially the commercial had many people excited at the idea that 84 Lumber Company was supporting undocumented immigrants, the company later released a statment that showed this was not the case.



"I still can't even understand why it was censored," Maggie Hardy Magerko, 84 Lumber's president and owner, said in an interview this week. "In fact, I'm flabbergasted by that in today's day and age. It's not pronographic, it's not immoral, it's not racist."

Magerko, who said she voted for Trump, said the advertisement was meant to recruit employees in their 20s "who really believe in American dreams." She said she had a "welcoming" attitude toward certain immigrants, while providing the caveat that she had faith in elected officials to "make decisions to make us safe."
"I am all about those people who are willing to fight and go that extra yard to make a difference and then if they have to, you know, climb higher, go under, do whatever it takes to become a citizen," she said. "But do I want cartels? Hell no."
The commercial and 84 Lumber's comments on it have enraged many people on Twitter. Check out the full commercial above and some of the tweets down below.