Prince Royce Loves Representing His Latin Roots

Getty Images

Prince Royce is one successful Latino...and he’s proud of it!

The Dominican-American singer told wire service EFE that his dream is to demonstrate how Latinos can become successful in the United States, but still remain a beacon of their Hispanic culture.

Royce, who's real name is Geoffrey Royce Rojas, was born in the Bronx borough of New York City to immigrant working-class parents. Growing up in New York, he gained a passion for singing, “Spanglish”, and the rhythm of bachata.

He used this passion to work his way to the top, and he’s now cashed in on multimillion-dollar deals and a successful music career. The star, however, hasn’t forgotten his Latino roots. 

“I represent New York, I represent the Bronx, I represent the Dominican Republic,” he said, in an interview with EFE in Miami, “And I always have that mind with everything I do.”

He said his goal is to bring Hispanic together in one space: “I do it when merged mariachi sounds like the song ‘Incondicional and now I do it with reggae in my new single ‘Darte Un Beso.'"

We love that he takes so much pride in being Latino! What do you think? Check out his new album Soy El Mismo, set to be released on October 8. 

Share this 
About this author

Cristina Arreola, Associate Editor

Cristina Mari Arreola is the Associate Editor. Originally from El Paso, Texas, she earned her degree at the Medill School of Journalism at Northwestern University before moving to New York City. In her downtime, you can usually find her scouring the city for the most authentic Mexican food (still looking), scaring herself silly watching horror movies, or frantically reading a novel from her (extremely lengthy) reading list. See what she's reading now on Goodreads, and follow her on Twitter and Instagram.

Like this post? Contribute to the discussion!