Last month, the Mexican-born artist and activist Kat Von D held an Instagram competition and drama has ensued over the results.
The contest called for contestants to submit entries of their best “Saint and Sinner” inspired makeup looks, a dichotomy that is frequently alluded in her brand. The winner was to win a flight to Los Angeles for a collection launch party and a $500 giftcard to Sephora to stock up on her cosmetic line.
The winner, makeup artist Gypsy Freeman (@facesofgypsy on Instagram) won the contest with her breathtaking Ophelia-inspired look. But, commenters were quick to point out one of Freeman’s Trump posts around the time of the November 2016 election and this did not go unnoticed by Von D.
@katvondbeauty @mercyhanna_15 #SaintandSinner #KVDContest Photography and water/milkbath concept @jennbischof Model @numinous.model MUAH/wardrobe @facesofgypsy #kvdcontest Foundation @temptu As Hamlet said to Ophelia, ”God has given you one face, and you make yourself another." The battle between these two halves of identity...Who we are and who we pretend to be, is unwinnable. "Just as there are two sides to every story, there are two sides to every person. One that we reveal to the world and another we keep hidden inside. A duality governed by the balance of light and darkness, within each of us is the capacity for both good and evil. But those who are able to blur the moral dividing line hold the true power. -Emily Thorne
She personally reached out to the makeup artist via Instagram direct message to rescind her win, according to screenshots obtained by PopSugar.com.
The conversation started with Von D complimenting Freeman’s work. “Hey there, I just wanted you to know that I chose your entry because of the talent that came with the images you created,” she wrote.
“I just want you to know that I personally have a hard time with inviting anyone who would support such an anti-feminist, anti-homosexual/LGBT, anti-immigrant, and anti-climate change fascist such as Trump,” Von D added. “In a world where most people are afraid to stand up for what’s right, I refuse to.”
After a few messages back and forth in which Freeman tried to explain her allyship to many of the communities mentioned, Von D remained clear about her disinvitation. Instead, Jenn Bischof, the photographer that helped out with Freeman’s submission went to the launch party in her place.
Freeman told The Kansas City Star that she believes the incident was a case of hypocrisy and that she will likely discontinue her use of Kat Von D Beauty products in her makeup kit although she’s used them for years.
“It’s definitely bigotry – it’s everything that they’re calling us, they’re doing,” she said.