In light of the United States’ great debt, a conservative fundraising group has launched a television advertisement aimed at Latino voters. The "Despertarse" ad, which was paid for by super-PAC American Crossroads, features a Latina mother losing sleep over the country’s unemployment rate. A super-PAC is a fundraising group that is able to accept unlimited contributions from individuals, corporations or unions. Their minute-long ad (the Spanish-version of their national "Wake Up" ad) is part of the group’s $20 million campaign and was masterminded by Karl Rove. It will run in states with large Latino populations such as Florida, Colorado, Texas and Nevada.
The unemployment rate among Latinos in this country is estimated to be around 10 percent, according to United States Secretary of Labor Hilda Solis.
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Watch the ad video below: