Che Guevara's Son Starts Own Travel Biz to Show Off Cuba on Motorcycle

Che Guevara's Son Starts Own Travel Biz to Show Off Cuba on Motorcycle
BD Cine

Travel like Che Guevara! 

The youngest son of Ernesto "Che" Guevara has launched a tourism company that capitalizes on his father's legacy as a Cuban revolutionary and author.

MORE: Can you smell it? A Che Guevara-inspired perfume makes it debut.

Ernesto Guevara is the leader behind La Poderosa Tours, a project that offers visitors the chance to tour Cuba on the back of a Harley-Davidson motorcycle. Guevara, 49, is an attorney who "inherited from his father a passion for motorcycles, which have allowed him to traverse the country and know it like few others." Guevera has donated more than 20 years of his live to restoring Harley-Davidsons.

Che Guevara, an Argentine physician who became a key figure in the Cuban Revolution, infamously toured Latin and South America on the back of a single cylinder 1939 Norton motorcycle, dubbed La Poderosa, or The Mighty One.

The journey, immortalized in the book The Motorcycle Diaries, exposed the 23-year-old medical student to the injustices taking place throughout South America, and spurred his transformation into a revolutionary leader. The book and journey also inspired the 2004 film, The Motorcycle Diaries, starring Gael García Bernal.

The travel agency, which draws its name from Guevara's infamous road trip, chose Cuba for the tours because of its cultural offerings and gorgeous landscapes. "It's a wonderful country," Mimi Kohen, the owner of the agency, said. "And even more so when the weather cooperates."

SEE: Beyonce and Jay-Z head to Cuba for their five-year wedding anniversary!

According to Fox News Latino, the agency offers tours for $3,000 per couple, or $4,200 for individual expeditions. The tours begin in Havana and travel through the cities of Santa Clara, Cienfuegos, Trinidad and Topes de Collantes nature reserve park. They include lodging, food, a bilingual guide and transportation on a "brand new motorcycle." Unfortunately, patrons will have to pay for their own gasoline. 

For more information on the tours visit the official website.