Carmen Tal: The Latina Behind the Styling Product Craze...Morrocanoil

What may have started as a bad hair day horror story, ended up launching vivacious Latina Carmen Tal into the queen of a multimillion-dollar beauty product fiefdom.  The Chilean born mother of three, was on a trip to Israel, when she had to make a much-needed emergency stop at a local hair salon.  “Mainly due to color over-processing, my hair had been badly damaged.  I literally went into the salon with my hair a total broken mess and emerged a new woman. My hair felt silky soft and dramatically more healthy,” Tal says.

Tal learned her hair had been treated with Argon oil. An oil, extracted from Argun tree nuts, and used for centuries throughout Southwestern Moroccan. The Berbers were said to have used the oil for cooking and cosmetics. In addition to nourishing the hair, the oil is said to have medicinal uses treating rheumatism and the healing of burns.

Read the full story at Fox News Latino.