Burger King Sign: "Now Hiring Must Be Mexican"

Facebook, Larry Camden

A large sign outside of a Burger King is causing outrage in the town of Ephrate, Washington. The billboard reads: “Now Hiring Must Be Mexican.”

The image was posted on KFFM 1073’s website, a radio station based in Yakima, Washington, alongside a poll which asked: “What do you think? Do you find this sign offensive or are you okay with their honesty?”

A staggering 82 percent of the respondents said that they found the sign offensive.

According to InfoWars.com, the sign has prompted outrage on the company’s official Facebook page, with users calling the fast food chain “racist” and others calling for a lawsuit.

Burger King responded to the allegations of racism in a Facebook comment: "Hi Noel, we are aware of this image. The sign in question was posted briefly last summer, without approval, at a franchisee-owned and operated restaurant. Please know the franchisee has informed us that the employee who posted and photographed this sign was immediately terminated as a result. The Burger King team is dedicated to diversity and inclusion."

UPDATE: Burger King reached out to Latina with the following statement: "Burger King Corp. (BKC) is aware of this Facebook post. The signage in question took place at a franchisee owned and operated restaurant. The signage was unauthorized and posted briefly and photographed last summer by a former restaurant employee. We have been informed by the franchisee that immediate actions were taken to terminate the employee responsible. BKC has a long history of dedication to diversity and inclusion. Diversity is a driving force behind both our innovation and an inclusive environment for our people -- employees, franchisees, suppliers and restaurant guests alike. In addition, the franchisee that owns and operates this BURGER KING® restaurant has a zero-tolerance policy for discrimination of any kind."

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About this author1

Cristina Arreola, Editorial Assistant

Originally from El Paso, Texas, Cristina Mari Arreola earned her degree at the Medill School of Journalism at Northwestern University before moving to BrooklynNew York. In her downtime, you can usually find her scouring the city for the most authentic Mexican food (still looking...), scaring herself silly watching horror movies, or baking her favorite sweets. You can follow her on Twitter at @c_arreola

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