New RNC Chair Michael Steele Wants to Use Hip-Hop to Reach Young Latinos

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Newly elected chair of the Republican National Committee Michael S. Steele is determined to reach out to young Latinos and Blacks and boy does he have a plan. His "off-the-hook" public relations strategy apparently banks on applying the parties principles to "urban Hip-Hop settings". Steele told the Washington Times that he will be using the Internet and advertisements to update the parties image and "surprise everyone". 

Steele is the first Black man to become head of the RNC, after having been denied the position by Karl Rove during President Bush's administration. Steele previously served as the lieutenant governor of Maryland and the Republican Party chairman for that state before being voted in on Jan. 30 as chairman of the Republican National Committee.

When asked why he felt such a drastic shift in image was necessary for the Republican party, Steele responded, "We need messengers to really capture that region—young, Hispanic, black, a cross section...We want to convey that the modern-day GOP looks like the conservative party that stands on principles. We need to uptick our image with everyone, including one-armed midgets."

One-armed midgets and hip-hop aside, we're not really sure how Steele's plans are going to help the RNC reach the young Latino masses. Tell us: What do you think about the Grand Old Party? Will having a person of color in charge make you look at the Republicans differently?

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About this author

Mariela Rosario,

I'm a raging opinionista and I love to share my ramblings on everything from pop culture to food to stuff that makes me laugh & cry! I've worked in all types of media (TV, film, print) and was previously the online editor at Latina magazine before joining Mamás Latinas. On most nights you can find me working my way through my library of cookbooks or playing with my puppy Lola (my only child so far). I have a wonderful hubby who shares my passion for any and all kinds of travel. Together, we've formed a semi-professional wine drinking team.

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