Marcela Aguilar is definitely making a name for herself. At the age of 35, she's already the Senior Director of Global Marketing Communications for Gap, and was recently named one of Ad Age's "Women to Watch." Aguilar is in charge of all global advertising for Gap, and also handles all of their seasonal campaigns. Her background and skills have helped to grow Gap’s marketing platform worldwide.
Originally from Costa Rica, Marcela grew up on a farm in the mountains of her native country. As a young adult she attended the Universidad Latina de Costa Rica and also received a graduate degree from Northwestern University once residing in the states.
Now living in Brooklyn, Marcela just welcomed her first child in April, and is balancing the joys of motherhood and the success of being a business woman. For her impressive career, and her heart for the Latino community, Marcela Aguilar is this week’s Inspiring Latina.
Tell us about your role and position at GAP Inc.?
I am currently the Senior Director of Global Marketing Communications for the Gap brand, for both Adult and Kids and Baby businesses. I lead all global marketing communications including communication strategy, big idea creative, brand platform execution and all global advertising of brand and seasonal campaigns.