Get ready to elbow little girls in the toy section at Target. Mattel unveiled 17 new Barbie dolls on Tuesday morning and Frida Kahlo is one of them. No, you are not dreaming.
The Kahlo doll is part of Mattel’s new Shero series called “Introducing Inspiring Women,” which will be mass-produced and sold in stores. The Mexican artist was known for her unique paintings and is regarded as one of the most important figures of contemporary art.
The doll is lacking the artist's signature unibrow and upper lip hair. Even though her recognition came from her craft, her refusal to conform to certain societal beauty norms were heavily noted and helped make her the feminist icon that she is. It seems like Mattel might have missed a great opportunity with the iconic look, especially during a time when loving your natural self is becoming more and more accepted.
Although the legend died in 1954, this has been quite a week for her. Not only is she being honored with her own Barbie, she is also having a street in San Francisco renamed in her honor.
According to Mattel, to be considered for "Shero" status, a woman needs to have broken boundaries and inspired girls.
With 86% of US moms worried about the type of role models their daughters are exposed to, we are committed to shining a light on empowering female role models in an effort to inspire more girls. Join us by sharing your role models using #MoreRoleModels. #IWD2018 #HélèneDarroze #NicolaAdamsObe #ChloeKim #FridaKahlo #IbtihajMuhammad #KatherineJohnson #GabbyDouglas
Along with Kahlo, American aviator Amelia Earhart and African-American NASA pioneer Katherine Johnson are also being immortalized by Barbie.
Barbie is also honoring 14 "Modern Day Role Models" including Olympic snowboarder Chloe Kim, “Wonder Woman” director Patty Jenkins, Spanish entrepreneur and fashion designer Vicky Martin Berrocal, Chinese actress and philanthropist Xiaotong Guan, Australian wildlife conservationist Bindi Irwin, Turkish windsurfer Çağla Kubat, French World-Renowned Chef Hélène Darroze, boxing champion Nicola Adams, Chinese volleyball champion Hui Ruoqi, German designer and entrepreneur Leyla Piedayesh, Mexican golfer Lorena Ochoa, Polish journalist Martyna Wojciechowska, Italian soccer player Sara Gama, and Chinese prima-ballerina Yuan Tan.
The line already honors women including director Ava DuVernay, actress Emmy Rossum, ballerina Misty Copeland and Olympic gymnast Gabby Douglas.
The toy company will be releasing the dolls in the upcoming months.