In honor of National Breast Cancer Awareness Month this October, we bring you all the hottest products that blush pink over their devotion to the cause. With every item you buy, you’ll help fund the fight against this disease. So, what are you waiting for? Get your shop on!
Reporting by Angelique Serrano and Dorkys Ramos
1. BC 2009: Essie
A new tutu-pink colored nail polish has a precious effect on fingers and hearts. This month, if you buy a bottle of Essie Yes We Can, Pink! nail polish ($8), essieshop.com, 10 percent of its proceeds will be donated to Living Beyond Breast Cancer, a national education and support organization created to help women touched by the illness.
2. BC 2009: Yogurt
Can’t get enough Yoplait? Then grab a spoon and join Puerto Rican actress and breast cancer survivor Adamari Lopez on the quest to Save Lids to Save Lives. For every pink lid sent in by December 31st, Yoplait will donate 10 cents to Susan G. Komen for the Cure.
3. BC 2009: New Balance
Get to your breast cancer awareness walk fully prepared with New Balance Lace Up for the Cure Collection. Train with their Pink Ribbon Workouts online and then keep track of your progress with the VIA Step Komen pedometer ($20). Their limited edition New Balance 993 running sneakers provide comfort and support while you go the distance for breast cancer research. You can even personalize your sneaks and add a message on the back. Now you can let your walking do the talking!
4. BC 2009: Smashbox
How to polish off the perfect pout? With the most perfect shade of pink vitamin E-enriched lipstick, of course! Smashbox Photo Finish Lipstick in Pout ($22), smashbox.com, is the brand’s best-selling whisper-pink shade of lipstick. And now it’s available with 40 percent of the proceeds of each tube going to the Los Angeles County Affiliate of Susan G. Komen for the Cure. Now that’s something to smile about.
5. BC 2009: Sony
Looking for an alternative to Amazon’s Kindle? Then check out the Sony Reader Pocket Edition Bundle ($200), which includes a rose Reader Pocket Edition and a gold clutch case. With 512 MB of memory, you’ll be able to carry up to 350 of your fave books. The bundle also comes with a download code so you can kick things off with four inspirational reads. In turn, Sony will donate $110,000 to the Breast Cancer Research Foundation in conjunction with sales made from the Reader and the VAIO W Series Mini Notebook bundle.
6. BC 2009: Kashuk
Makeup essentials like brushes, eyelash curlers and travel cases have taken a rosy turn thanks to Sonia Kashuk. She has once again teamed up with megastore Target to offer a collection of five cosmetic products, and fifteen percent of the purchase price of each will be donated to The Breast Cancer Research Foundation. Check out the Sonia Kashuk Breast Cancer Research Foundation Limited Edition Collection ($10-$20), at Target stores and target.com to shop through November 4th.
7. BC 2009: Pink Ribbon Daytimer
Is your life becoming a frazzled mess? Then get it together with Day-Timer’s Pink Ribbon Collection. With its assortment of planners, calendars and stationery—all benefiting The Breast Cancer Research Foundation—you’ll have to start thinking of new excuses for missing that meeting anyway.
8. BC 2009: Swiffer
Add a little life to your boring house chores by switching out that old broom and duster for a Limited Edition Pink Swiffer Sweeper ($11) and Pink Swiffer Duster ($4). A portion of the proceeds will benefit the National Breast Cancer Foundation to fund education on the importance of early detection. Perhaps knowing you’re cleaning your house for a good cause will make it a bit less painful? Right.
9. BC 2009: A. Tierney
From floral printed bangles to rope necklaces with ribbon charms, these “Think Pink” accessories were made to boldly show their support. Purchase a Preppy Pendant ($38) or Susan G. Komen Bangle ($50) from A. Tierney and 20 percent of the sales will go to Susan G. Komen of North New Jersey.
10. BC 2009: Frederick’s of Hollywood
Here’s one for all you sexy kittens out there: A pretty bra-and-panty set, each piece marked with a bedazzled pink ribbon. It’s the true definition of naughty and nice. The Pink Ribbon Hollywood Exxtreme Cleavage Bra ($30) and Boy Short Panty ($14), are on sale now at fredericks.com and at Frederick’s of Hollywood stores nationwide, with 20 percent of their sales benefiting Susan G. Komen for the Cure, one of the world’s largest networks of breast cancer survivors and activists.