Today, the United Nations Office on Drugs and Crime (UNODC) launched the Blue Heart campaign against human trafficking at the Women’s World Awards in Vienna.

“There is a lot of ignorance about modern slavery,” said Antonio Maria Costa, executive director of the UNODC. “There is also a lot of good to fight it. The blue heart will raise awareness about a crime that shames us all. It shows solidarity with the victims.”

Ciudad Juarez has become synonymous with the violence and crime committed by the Mexican drug cartels. Over the past several years, countless numbers of women have disappeared or been killed, and in 2008 alone, two thousand people were murdered. Mexican officials moved 1,500 soldiers into the region to try to regain control of the city and say they plan on having 7,000 in place by the end of the week.