Jessica Alba Declares Herself ... a Bondage Queen?


Jessica Alba is going for a little shock and awe in her new ad campaign for voter registration group Declare Yourself, by dressing up in bondage-inspired gear.

 

"I think it is important for young people to be aware of the need we have in this country to get them more active politically," she explains of her decision to do the racy ad. "People respond to things that are shocking." 

 

The dramatic image "really resonates" with the issue of voting, according to Jessica. "If you don't register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself." 

 

Jessica claims she wasn't at all nervous posing for photographer Mark Liddel. "It didn't freak me out at all. What I like about Marc's work is that he tells a story and brings real emotion to his pictures." 

 

Jessica certainly achieved the shock-value aspect of the campaign, but we're just not sure if an image of the star wrapped in leather is getting the message of voting across.

 

Tell us what you think: does Jessica Alba's ad for Declare Yourself inspire you to register to vote?

 

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