The producers of Broadway musical In the Heights recently announced that they have recouped their 10 million dollar investment. This is a huge deal for the show, based around the traditionally Latino neighborhood of Washington Heights in upper Manhattan. While other shows on Broadway have been forced to scale back their productions or close down all together, the continuing success of In the Heights proves that show creator Lin Manuel was able to develop an entertaining (and lucrative) new formula for success on the Great White Way.
In the Heights has fulfilled the mission that I set out for it, which was that this show that has three generations of characters (grandparents, parents and children) is appealing to people in all three of those generations," producer Jeffrey Seller told the Daily News.
The show opened last March at Broadway's Richard Rodgers Theatre, where it recently broke the house record with two consecutive weeks of $1 million-plus grosses. In the Heights won the 2008 Tony Award for Best Musical as well as three other Tonys.