Giselle Bündchen has agreed to team up with Bono, Scarlett Johannson and (Product) RED for a special feature in an upcoming issue of Elle magazine to raise money to help fight HIV and AIDS in Africa.
The supermodel will appear in more than 30 international editions of Elle wearing different apparel from the (Product) RED endorsed collection. Created by mass market labels such as GAP, Armani, and Converse the clothes she will be modeling are low-key and accessible. Bündchen will be featured along side Bono, who will be highlighting his recent AIDS initiatives and actress Scarlett Johansson, who has been involved in efforts to spread awareness about the epidemic. Johansson will talk about her travels throughout Rwanda in the issue.
50 percent of proceeds from the sale of RED products go directly to fighting AIDS and HIV in Africa.
For a sneak peek inside Giselle's photo shoot, check out joinred.com.