We Are Ratings Gold

La Reina del Sur is a bad title for Kate Del Castillo's Telemundo telenovela. It ought to be called, La Reina de Televisión. In March, the primetime Spanish-language soap beat ALL English language programing in major cities like New York and LA in the ratings and regularly beat the major networks (ABC, CBS and NBC) among adults 18-34. Attribute the soap's success to the fact that Hispanics now make up more than 16% of the U.S. population, and that Hispanics watch more TV on average than other Americans, and you'd be right. But it's not just Latinos watching Spanish-language soaps anymore — Spanish-language networks now offer subtitles to their programs for non-Spanish speakers. The rest of America is learning what we learned from abuela (and Thalia) as children: telenovelas are addictive and fun. 

'La Reina del Sur' Helps Telemundo Break Ratings Record

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