J.Lo Teams Up With Verizon Wireless, Says the Latino Market is "Underserved"

The news comes nearly a week after J.Lo was officially appointed creative chief officer of NuvoTV. “My partnership with NUVO TV is grounded on my unwavering belief that the time for change is now. Latinos are a force in this country,” she said during the upfront in New York City.

What do you think about J.Lo’s new venture?