Inspiring Latina: Fashion Designer Johana Hernandez

Johana Hernandez

Johana Hernandez knows all about hard work, dedication and focus. She was born and raised in Compton, California to Salvadorian parents who worked long hours sewing for brands like Guess, Calvin Klein, and GAP. It was out of these humble fashion beginnings that Hernandez’s passion for the industry grew.

At the tender age of 22 she became the head designer for Seven7 Jeans, designing for all categories including plus size. Now, the Latina has designed for Isaac Mizrahi Jeans, Eli Tahari, Hannah Montana clothing, Disney clothing and more. Hernandez collections were and are available worldwide at mass retailers such as Macy’s, Bloomingdales, Lane Bryant, Walmart, Kohl’s and Target.

“Fashion is all about reinventing yourself! If you don't like change then you shouldn't be in the fashion industry,” Hernandez says. “I love change becoming better always challenging myself to be the best that I can be! It definitely has made me stand out from other designers that I’m always growing as a designer and a person.”

Now 24, the Salvadoran launched her own collection: GLAUDI by Johana Hernandez. GLAUDI was created to raise funds for kids suffering from poverty in Latin America through her fashion events and sales.  

Latin culture is my life! I love being a Latina born in LA and I love my Salvadorian roots. My GLAUDI collection is influenced by the modern Latina.”

Famous faces wearing her gowns? None other than Paulina Rubio (who looked amazing while wearing one of her designs on the Latin Grammys red carpet), Gloria Trevi (she designed for her tour) and even royalty! (Princess Theodora of Greece and Denmark.)

The designer also had a huge milestone in the public eye, by appearing on NBC’s reality competition series, Fashion Star. There she was really able to expose her brand and who she is to America.

Hernandez’s work comes from the heart and goes beyond the runway, as she is the founder and Vice President of Latinos Con Corazon, a fundraising event that helps non profits for children and elders in Latina American countries with fashion, music, and art events. Her goal is to share with the world that with hard work and real talent dreams do come true.

“When [others] write to me [saying] I inspired them to follow their dreams, it’s the biggest blessing.” 

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