Gisele Teams Up With Bono, Scarlett Johansson for (Product) RED

Getty Images

Giselle Bündchen has agreed to team up with Bono, Scarlett Johannson and (Product) RED for a special feature in an upcoming issue of Elle magazine to raise money to help fight HIV and AIDS in Africa.

The supermodel will appear in more than 30 international editions of Elle wearing different apparel from the (Product) RED endorsed collection. Created by mass market labels such as GAP, Armani, and Converse the clothes she will be modeling are low-key and accessible. Bündchen will be featured along side Bono, who will be highlighting his recent AIDS initiatives and actress Scarlett Johansson, who has been involved in efforts to spread awareness about the epidemic. Johansson will talk about her travels throughout Rwanda in the issue.

50 percent of proceeds from the sale of RED products go directly to fighting AIDS and HIV in Africa.

For a sneak peek inside Giselle's photo shoot, check out

Share this 
About this author

Mariela Rosario,

I'm a raging opinionista and I love to share my ramblings on everything from pop culture to food to stuff that makes me laugh & cry! I've worked in all types of media (TV, film, print) and was previously the online editor at Latina magazine before joining Mamás Latinas. On most nights you can find me working my way through my library of cookbooks or playing with my puppy Lola (my only child so far). I have a wonderful hubby who shares my passion for any and all kinds of travel. Together, we've formed a semi-professional wine drinking team.

What We're Reading
Like this post? Contribute to the discussion!

Subscribe to our newsletter