Fashionistas, meet your new Latina fairy godmother: Ecuadorean Denise Focil, the woman behind two fashion labels we love, Alpinestars by Denise Focil and ASTARS. Launched in 2009, Alpinestars by Denise Focil is known for its impeccably constructed leather jackets, made with luxury fabrics such as Italian lambskin. Also launched that year, ASTARS consists of closet staples for “that girl who will leave on her motorcycle after a day at the beach to meet up with friends at a concert in the city.” The knit tops and jersey dresses are chic and effortless, just like the woman behind them.
Now Denise has embarked on her most ambitious project yet—Project 365. She creates a different look for every day of the year without ever repeating the same outfit twice! Each Friday starting May 6 on Latina.com, we will ask you to vote on your favorite look of the week. We promise, it won’t be easy choosing a favorite!
More from Denise about herself and Project 365:
Being born in Ecuador and raised in Los Angeles, I am heavily influenced by the mix of cultures that have surrounded me my whole life. I always had a passion for clothes, for art, and for color. After pursuing my dream of being a fashion designer and graduating from The Fashion Institute of Design & Merchandising (FIDM), I moved to Italy to begin my career at Alpinestars. In Spring 2009, I started my own collections, ASTARS and Alpinestars by Denise Focil. Both are sold at high-end boutiques worldwide and have garnered an impressive celebrity following including fellow Latinas Jessica Alba and Christina Aguilera.
Traveling has really opened my eyes to all of the different styles and fashions that grace the globe. This year, I made it my New Year’s resolution to start Project 365—something I had wanted to do for a long time and a personal challenge to be extra creative every single day of the year (rain or shine, sick or tired) for one full year. Every day is a new challenge to put something together that is inspiring and different from the days before.
I am excited for all of you to experience my journey through my weekly photographs! Go on, get inspired and put together an outfit in a way you've never done before.