Prince Royce Is Named Ecko’s Newest Ambassador

Prince Royce Is Named Ecko’s Newest Ambassador
Instagram/Ecko

Singer, songwriter, actor and now fashion designer? Prince Royce is ready to take his talents to the fashion industry.

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This past Wednesday, Ecko revealed that the triple threat is not only the face of their new campaign for fall 2016, but he is also the designer behind a limited edition collection for the brand, expected to be released Spring 2017.

The new campaign will feature exclusive videos giving fans a behind-the-scenes look into his day-to-day life. “I’ve grown up with Ecko, so I’m excited and energized about this partnership and everything we’re doing together. I can’t wait to share with my fans what a day in my life is like, what I enjoy wearing and give them a chance to have a piece of that,” Royce said in a statement.

As for his own designs, fans can expect very personalized gear from the Bronx native. "I wanted to make sure that the clothes represented me as a person and as an artist – clothes that I feel good in when going to the airport, playing basketball and/or even wear onstage,” Royce told Billboard.

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Watch the video below for a behind-the-scenes look at his first Ecko photo shoot: