Prince Royce Is Named Ecko’s Newest Ambassador

Prince Royce Is Named Ecko’s Newest Ambassador

Singer, songwriter, actor and now fashion designer? Prince Royce is ready to take his talents to the fashion industry.

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This past Wednesday, Ecko revealed that the triple threat is not only the face of their new campaign for fall 2016, but he is also the designer behind a limited edition collection for the brand, expected to be released Spring 2017.

The new campaign will feature exclusive videos giving fans a behind-the-scenes look into his day-to-day life. “I’ve grown up with Ecko, so I’m excited and energized about this partnership and everything we’re doing together. I can’t wait to share with my fans what a day in my life is like, what I enjoy wearing and give them a chance to have a piece of that,” Royce said in a statement.

As for his own designs, fans can expect very personalized gear from the Bronx native. "I wanted to make sure that the clothes represented me as a person and as an artist – clothes that I feel good in when going to the airport, playing basketball and/or even wear onstage,” Royce told Billboard.

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Watch the video below for a behind-the-scenes look at his first Ecko photo shoot: