It’s not exactly breaking news that supermodel and tabloid favorite Gisele Bündchen is getting a lot of work. But it seems like Bündchen may be getting all the work. In addition to her upcoming spring ad campaigns for Dior, Versace and Rampage, she has now been tapped to be the face of premium denim brand True Religion.
“When you use a girl like Gisele, you’re trying to create the image of your brand and your product on her,” said Jeffrey Lubell, founder and chief executive officer of True Religion. “You want women to see how it looks on her and say, ‘I really want to look like that.’”
The company isn’t worried about the potentially future Mrs. Tom Brady being overexposed. “The way we style it and the way our product is compared to another brand’s product, it looks totally different,” said Lubell. Yeah, we’re pretty sure they don't have to worry about Gisele repelling any customers.