Every year, Victoria's Secret releases an aspirational multi-million dollar bra for the holidays. This announcement is followed by much press and hullabaloo, while everyday consumers like Pam the Teacher and Jane the Accountant roll their eyes/secretly covet the frivolous lingerie.
The 2008 Black Diamond Fantasy Miracle Bra is modeled by Brazilian stunner Adriana Lima and is dripping with 3,575 black diamonds, 117 one carat round diamonds, 34 rubies and two 100 carat black diamond drops. At $5 million, it's considerably less expensive than some of the bras from preceding years. Gisele Bündchen's 2005 diamond encrusted bra was a whopping $12.5 million. A year later, Karolina Kurkova showed off a $6.5 million bra. Then again, the company might have decided that those price tags were a bit too extravagant—in 2007, Selita Ebanks modeled a bra that cost a paltry $4.6 million. (Oh, the frugality.)
The mastermind behind this year's black diamond-encrusted creation is Beverly Hills jeweler Martin Katz, who first fell in love with jewelry as a ten year old Indiana boy when he visited his auntie's jewelry shop in Chicago. He went on to design extravagant jewels for Academy Award winners and New York socialites of the highest pedigree—in other words, the type of crowd that is more inclined to wear La Perla than Victoria's Secret.
With the economy facing the worst downturn since the Depression—as the pundits and news stories keep chanting—is this $5 million Black Diamond Fantasy Miracle Bra a slap in our proletariat faces?