WATCH: Reef Brand Partners With Guatemalan Artisans
10/26/2012 - 14:00 ||
Reef, the brand behind those cool surfer-inspired shoes and sandals, has partnered with Guatemalan artisans and workers in an inititative that brings together fashion and finance. The We Heart Collection is an ongoing collaboration between Reef's design team and workers from developing countries around the world. They incorporate their handmade crafts and items into a special selection of Reef product. The purpose? To provide a platform for the workers to grow their business, build strong communities and share their crafts with the world.
Reef's We Heart Guatemala initiative is a sustainable partnership with local Guatemalan workers in San Antonio Palopo, to create economic opportunity in the region.