Guess Who's the New Face of Lourdes Leon's Material Girl Fashion Line?

Taylor Momsen is out and Kelly Osbourne is in as the new face of Lourdes Leon's Material Girl fashion line, designed exclusively for Macy's.

Apparently, Madonna's daughter has admired Osbourne's style for a while, not surprising since she spent the majority of her formative years in the UK. But Kelly is still beyond flattered.

“Kelly’s always been a massive fan of Madonna and recently heard Lourdes idolized her, which she was very flattered by. It’s a huge coup.”

Though they are unable to talk about the deal, Osbourne tweeted "I am having the best week ever, I can't wait to tell everyone about what I did yesterday! But they made me sign a confidentiality contract."

Here's the first image of the new ad campaign, leaked on madonnarama.com: