Gisele Bundchen Launches New Lingerie Line in Brazil

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Gisele Bündchen may be one of the highest paid models in the world, but that's just not enough for this mogul-in-the-making. Gisele just announced that she would be launching a new lingerie line with the Brazilian labe, Hope.

Her duties for the new label will include walking in their fashion show, appearing in print ads and designing panties and bras. After so many years modeling for Victoria's Secret this seems like the perfect job for the Brazilian bombshell.

The collection, prices from about $25 for panties and $60 for bras, is called Gisele Bündchen Brazilian Intimates and will hit Hope retailers on May 25. But it's only being sold in Brazil, so it looks like her American fans are out of luck.

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Mariela Rosario,

I'm a raging opinionista and I love to share my ramblings on everything from pop culture to food to stuff that makes me laugh & cry! I've worked in all types of media (TV, film, print) and was previously the online editor at Latina magazine before joining Mamás Latinas. On most nights you can find me working my way through my library of cookbooks or playing with my puppy Lola (my only child so far). I have a wonderful hubby who shares my passion for any and all kinds of travel. Together, we've formed a semi-professional wine drinking team.

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