Christina Aguilera is reprising her role as edgy model for Stephen Webster’s equally daring jewelry line. Her first ad campaign for the designer had a very dark feel, but WWD reports the upcoming spring campaign is going in a completely new direction. “This campaign has a new look that also reflects the direction I am going in with my music,” Aguilera told WWD. “The last campaign was very Hitchcock and film noir inspired. The new look is more futuristic glam that pulls from the Sixties and Seventies era that has been inspiring me lately.”
In the six images she shot for the ads, we’ll get to see the singer in dark dresses that run the gamut from sequined to feathered. Three of those images will feature Webster’s fine jewelry line and three will show his silver collection.
The ad concept is intended to match Webster’s jewelry, according to the designer. “It’s not the most girly looking collection. I’ve never really done that very well anyway.” As for choosing Aguilera to represent his jewelry? Webster says: “She’s feisty, and I think that kind of comes [across in the ads].”