Carmen Marc Valvo Cancels Upcoming Fashion Show

Fashion houses, like all houses in America, are not immune to the plagued state of the economy. The Wall Street Journal reports designer Carmen Marc Valvo has decided not to stage a runway show in February at New York Fashion Week, due to high costs and smaller audiences. Frank Pulice, Valvo’s VP of Communications tells WSJ:

“We didn’t know if we would have the audience we felt we needed to justify the cost of putting on that show — stores are cutting back on sending buyers to the shows, there’s less and less press coming,” says Mr. Pulice, who noted that the designer’s September fashion show drew 25% fewer retail buyers and press than usual. “We didn’t feel it was worth the effort that was going to go into it.”

Valvo, who has been showing his collections at Bryant Park for 10 years, typically spends $150,000 to $200,000 to stage his designs. Pulice says they’re looking for a more cost-effective way to present Valvo’s Fall 2009 collection to about 200 guests, perhaps in the form of a cocktail party. “People can come and go or stay for a couple of hours and enjoy themselves — it’ll be a more inviting venue,” says Mr. Pulice, who estimates that such a format could cut presentation costs by 50%. “And we’d love for people to see the craftsmanship close up — in the tents, you don’t get to see the craftmanship that goes into it.”

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