Sofia Vergara's New Company Will Make You Feel Sexy For a Good Cause
Sofia Vergara is all about empowering other women while making you feel sexy at the same time.
The Modern Family actress has launched an underwear line that helps raise money for #GirlBosses around the world. According to Refinery 29, EBY –also known as Empowered by You – is a subscription-based service that will deliver new underwear to your puerta every one, two, or three months – but that’s not all. Ten percent of all sales will be donated to Seven Bar Foundation, a non-profit that microfinances women entrepreneurs who are trying to grow or launch their own companies.
"I have had the luxury of being able to grow my ideas into successful business ventures over the past 10 years. I want to be able to pass that on to other women in need," the new cover girl of Women’s Health said in a statement. "I want to be able to provide women with the tools to start their own business as an exit out of poverty. EBY does that with its micro-financing model. There's nothing sexier than being your own boss."
Of course, the Colombian beauty definitely knows a thing or two about what it means to be a Girl Boss. The mother-of-one, who first gained popularity on Spanish-Language TV shows such as Republica Deportiva, is now the world’s highest-paid actress in the world. "When Sofia and I met it was clear that EBY was an extension of her — powerful and provocative. Sofia has a deep appreciation of what it takes to become a successful woman in business, and it was only natural she would create this entry point for other women," Renata M. Black, co-founder of the Seven Bar Foundation explained.
The collection, which launches on September 25, will include a variety of undies from thongs to briefs to boy shorts. The 45-year-old told Forbes her goal is to empower both the consumers and the entrepreneurs. "Not every woman can dedicate her whole life to helping women around the world, but you can make the conscious choice to help women through microfinance just by putting on seamless underwear every morning," she said. "We are for real women, meaning we are for all women, so our offering ranges from XS to 4X."
Count us in!