Get a Sneak Peek at Demi Lovato's Skechers Campaign!

Demi Lovato for Skechers
Skechers

Lovatics, get excited: We've got a sneak peek at Demi Lovato's new Skechers campaign!

The 22-year-old "Neon Lights" singer was recently named the face of Skechers and the footwear brand is preparing to launch a global campaign for Holiday 2014 that will embody Lovato's edgy style and individuality.

“Everyone is unique and Skechers embodies that. Their Skechers Memory Foam shoes conform to YOU, so it’s a customized fit," Lovato said about the theme of the campaign in a press release. "I think everyone should celebrate their individuality and I’m happy to collaborate with Skechers in promoting this message.”

The young star also dished on her fashion choices. “My style philosophy is to stay true to who I am. To be my own unique self. That is when I am happiest," she said.

"When I’m on stage it is probably edgy heels or boots and a leather jacket – as fun and crazy as I feel at that moment. And when I am not on stage, chances are I am comfortable in a T-shirt and my Skechers.”

Lovato's global footwear campaign will run all the way through 2016!

Take a look at another sneak peek photo from Lovato's campaign for Skechers: