Demi Lovato Is the New Face of Skechers!

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Demi Lovato has a new role to take on, and this time it's not on a stage. She's been named the new face of Skechers! 

"My generation grew up with Skechers," Lovato said in a release. "Now with all of their cool styles and fun colors I'm excited to help introduce the collection to a new generation by sharing this incredible brand's campaign with my Lovatics!"

According to E! News, the 21-year-old will be appearing in a TV commercial followed by print ads later this year. She joins Christina Aguilera and Britney Spears, who have both been brand spokespeople.

What do you think of the new announcement? Are you a fan of Skechers?

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Samantha Leal, Deputy Editor

Sam edits and oversees all site content with a focus on fashion, beauty and lifestyle. When she's not working, you can find her watching way too many YouTube videos and reading (YA novels, mostly). Follow her on Twitter @samanthajoleal.

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