Get ready to see a lot more of Victor Cruz! (Well, if you have Time Warner Cable). The New York Giants wide receiver and Super Bowl champ will be bolstering their initiative “Enjoy Sports Better” by appearing in national advertising campaigns and regular segments on New York channels, NY1 and NY1 Noticias. Cruz will also be appearing at community and philanthropic events.
“We at Time Warner Cable are extremely excited to have Victor on board. His participation is sure to take our Enjoy Sports Better efforts to new levels, bringing our customers even closer to their passion for sports,” said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing Officer at Time Warner Cable. “Victor is not only a sports phenomenon to New Yorkers; he is an established athlete across the nation among football fans.”
Cruz will be making appearances throughout the New York area and calls the partnership a “fantastic experience.”
We love seeing our Boricua cover star doing cool things. Are you excited to see even more of Cruz? Share in the comments!