A new promo video has dropped for American Idol’s 11th season, there is a change in advertising tactics in promoting the reality singing competition. In the commercial, judges Steven Tyler, Randy Jackson, and Puerto Rican icon Jennifer Lopez, join host Ryan Seacrest with a herd of Idol hopefuls following them.
The tagline reads “The Journey Begins” with the air date for the new season January 22. Past promos have usually featured clips from actual auditions, so it looks like producers are trying to freshen up American Idol’s image by giving it an aspirational feel. Season 10’s part-Puerto Rican winner, 18-year-old Scotty McCreery has seen a lot of success with his recent debut album Clear As Day. With such a young talent winning the competition last year, we wonder if we'll see more teens make it to the top this year!
Check the promo below.