Robert Rodriguez’s Comcast Network Targets U.S. Latino Viewers

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Comcast and NBC Universal’s $30 billion merger, finalized January of last year, is an expensive venture that will provide more networks targeting Latinos in the U.S. Famous film director Robert Rodriguez will be the force behind the new Latino network titled El Rey Network. Rodriguez will also be partnering alongside FactoryMade Ventures CEO John Fogelman and Cristina Patwa.

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According to Reuters, Comcast revealed that the new network would focus on “a mix of reality scripted and animated series, movies, documentaries, news, music, comedy, and sports programming.” Unlike its competitors Univision and Telemundo, El Rey will focus on English-speaking programming, which may create direct competition with networks like MTV Tr3s and Mun2.

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Rodriguez recently spoke to Deadline.com about the royal launch, “The majority of the players today are doing a fantastic job serving the first generation [of Latinos in America], and what we want to do is serve their offspring.” Rodriguez also said the network is slated to premiere in January 2014.

Another network targeting parents, including U.S. Latinos, is BabyFirst Americas, pitched by Spanish-language television guru Constantino “Said” Schwarz. The network will feature educational pieces on early-childhood development and bilingual education.

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The new Comcast announcement comes shortly after Disney and Univision revealed their tentative plan to launch a 24-hour news network aimed at U.S. Latino viewers. When it comes to targeting U.S. Latino viewers, which account for 16.3% of the U.S. population, Lisa Navarrete, a spokeswoman for The National Council of La Raza revealed, “Diversity is a good thing for any company; it’s good for their bottom line. It’s not just the right thing to do, it’s the smart thing to do.”

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